Decision Intelligence
Connecting business decisions, commercial data, analytics, AI and human judgment to improve decision quality and translate insights into action.
Commercial Analytics · Decision Intelligence · AI Transformation
Better Decisions.Stronger Execution.Sustainable Value.
Connecting business, data, technology and human judgment to build intelligent, scalable commercial capabilities.
About
I work at the intersection of commercial strategy, data, technology and organizational transformation.
Over more than two decades in FMCG, my career has evolved from customer operations and commercial systems to analytics, decision intelligence and AI-enabled transformation.
My focus is helping organizations move beyond reporting and automation — toward better decisions, stronger execution and scalable commercial capabilities.
I believe the next stage of AI transformation is not simply about implementing technology. It is about redesigning how organizations make decisions, create capacity and translate that capacity into measurable business value.
My background in linguistics and neurolinguistics brings a human-centered perspective to this work, connecting technology with cognition, behavior and organizational change.
Strategic Focus Areas
Where I Focus My Work
AI Transformation
Moving AI beyond experimentation and task automation toward organizational capacity, better execution and measurable business value.
Commercial Transformation
Building scalable commercial capabilities across sales execution, customer intelligence, commercial systems, analytics and multi-market operations.
Human-Centered Change
Connecting technology with cognition, behavior, leadership and organizational dynamics to make transformation sustainable.
Experience at Scale
Building Capabilities Across Business and Technology
My experience combines commercial operations, digital systems, analytics and organizational transformation across complex FMCG environments.
20+ Years
Commercial operations, technology, analytics and transformation.
10+ Markets
Multi-country commercial analytics and capability development.
Cross-Functional Transformation
Connecting commercial priorities, technology, analytics and organizational adoption.
Selected Work
Selected Work
A selection of transformation areas reflecting my experience in building commercial systems, analytics capabilities and decision-support environments across FMCG markets.
Transformation Experience
Multi-Market Commercial Analytics Transformation
Building scalable analytics, commercial performance intelligence and executive decision-support capabilities across multiple FMCG markets.
Transformation Experience
Commercial Systems & Digital Customer Platforms
Developing and scaling commercial technology capabilities across sales execution, distributor management, digital ordering and customer engagement.
Current Transformation Focus
Decision Intelligence & AI-Enabled Commercial Capabilities
Advancing the integration of commercial data, analytical models, AI and decision workflows to support better business decisions and execution.
APPLIED EXPERTISE
Experience, Capabilities & Continuous Learning
An interconnected view of the experience, capabilities and continuous learning behind my approach to commercial analytics, decision intelligence, AI transformation and organizational change. Explore how professional experience, applied capabilities and learning connect across business and technology.
Free Assessment
Analytics Maturity Assessment
Assess your organization's analytics maturity across five dimensions: data, technology, people, processes and culture. Receive a structured maturity profile and recommended next steps.
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Let's Connect.
I welcome conversations on Decision Intelligence, AI Transformation, commercial capabilities and the future of intelligent organizations.